Monthly Archive for November, 2008

links for 2008-11-26

“New-Generation Workers” Want Technology Their Way

Today I caught a discussion on the findings of a survey carried out by Accenture.

Millennial generation students and employees (those aged 14 to 27) expect to use their own technology and mobile devices for work and are increasingly choosing their place of employment based on how accommodating companies are to their personal technology preferences

Yet more evidence demonstrating how our consumer technology choices are making their way into the workplace, meaning that the companies that best accommodate these demands will gain a competitive advantage through attracting, and most importantly, retaining, the best young talent.

Observing this, it appears we are increasingly demanding in our requirements for consumer technology, increasingly fickle with our choices and loyalties, and increasingly adept at managing the change new technology presents us.

Yet this often goes against our corporate mandated use of technology, where we are stuck in our old ways, show blind loyalty to old technology, and told that change is painful and risky! (I’d love you to chip in with candidates for each category! ;-))

So why is this still the case?

Will the “Millennial generation” win over their elders?

links for 2008-11-25

links for 2008-11-24

links for 2008-11-21

An Object Lesson On The Value Of Social Media Proficiency

Through my twitter stream, I came across this post, which is quite simply a fantastic account of how a company which understands the opportunity behind promoting and supporting its employees in their external blogging efforts, can harness the power of the medium.

Today, we used our social media machine to accomplish something big and visible that we just couldn’t have done any other way.

It talks about how EMC’s employee bloggers contributed to a highly successful new product launch announcement

We’ve now got a small army of EMC bloggers who are very proficient outside the firewall. They write well, cover things from an interesting perspective, and are each “followed” by many in the industry.

and the results

Perhaps one of the most effective “big idea” launches I’ve seen anywhere in our industry, ever.

Completely unachievable with a “1.0″ approach, I might add.

Then goes on to discuss some of the details of how they got there

How Did This Come To Be?
Easy.

We thought having a cadre of effective external bloggers was damn important, and we invested in getting what we thought we needed.

No one thing, a lot of little things:

* We made it “OK” to blog externally. We created external blogging guidelines (not “rules” or “policy”) in the input of our bloggers.

* We created a lightweight governance function in the event that our guidelines needed clarification or application to a particular circumstance.

* We created an internal support group of people who were either blogging externally, or wanted to. We gave people encouragement and coaching.

* We asked our PR organization to embrace and leverage our external bloggers, and change how they did things sliightly.

* We gave people an internal platform to practice (EMC|ONE) their blogging skills in a safe environment.

The bloggers brought the passion and expertise, though.

We just harnessed it.

Great to see real-world examples where this is both happening and being discussed.

Source: http://chucksblog.emc.com/a_journey_in_social_media/2008/11/an-object-lesson-on-the-value-of-social-media-proficiency.html

PS: Unfortunately I didn’t catch who tweeted the link to this, so can’t add you to the credits, apologies! :-(

links for 2008-11-17

Twitter Updates for 2008-11-15

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Twitter Updates for 2008-11-15

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Twitter Updates for 2008-11-15

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