Following my last entry Balancing the use of our time, and
As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the written or spoken word. And the further away your job is from manual work, the larger the organization of which you are an employee, the more important it will be that you know how to convey your thoughts in writing or speaking. In the very large organization, whether it is the government, the large business corporation, or the Army, this ability to express oneself is perhaps the most important of all the skills a man or woman can possess.
This isn’t from a modern communications expert or blogger. It’s from Peter Drucker. And it’s from 1952.
Drucker saw that organizational effectiveness increasingly depends on finding, sharing, and building on the best ideas. And for that to happen, those ideas have to be discoverable – that is, written down. Now, more than in Drucker’s day, it’s easier to publish your work and make an audience aware of it.
And while writing helps your firm, it also helps you. By publishing your ideas and opinions, you shape your reputation – who you are, what you do, and how well you do it. And that greater visibility helps unlock opportunities that would never be open to you otherwise.
Time to dust off the quill and ink then!
I’d recommend taking a moment to read John’s post, and his tip to writing more. Be warned, I’m going to try to apply it!