Marketing Pilgrim > Is Google Sick of Flash Web Sites? New Feature Encourages Users to “Skip Intro”

This post from Andy Beal caught my attention today, commenting on google’s latest feature. As part of its search results, Google is letting us skip a site’s flash intro.

So you know what we are discussing, here is an example search. Check out the [Skip Intro] link to the right of the result.

The new feature in itself I didn’t find particularly notable. However, Andy closes by saying (emphasis mine):

This suggests that Google is algorithmically detecting homepages that are all Flash, and taking it upon themselves to help you skip the intro.

What do you think about this? Great for searchers, but taking liberties with a site owner’s right to display a page as he intended?

Now this made me sit up!

This “right” Andy mentions was taken away with the advent of RSS. It brought into play a whole new way of users navigating the sites they now only rarely visit. Gone are the days when a site owner could “control” the landing page to their site, and what the user had to wade through just to get to what they wanted. Flash intros should be a thing of the past, and I don’t see why google is “taking liberties” in helping people actually get to the content they are looking for. I think site owners should see it that way also.

It surprised me, to see this question coming from a marketing blog resplendent with its RSS feeds and the like. If online marketing types are advising people to move towards RSS and social media, they need to also be explaining some of the consequences.

ChiefTech: Why aren’t we getting enterprise RSS yet?

James Dellow over on his ChiefTech blog is talking about Enterprise RSS, and makes some good points regarding its slow adoption and an apparent lack of understanding:

for enterprise RSS to work you need both RSS content and RSS readers in place. From a technology point of view neither issue is difficult to overcome but we run into the old chicken and egg problem of supply and demand for RSS – It departments won’t invest in RSS if there is nothing to consume, and if there is no way of consuming then why create RSS content?

The other issue is that if you can overcome this first problem, then it would appear you don’t need a enterprise RSS system in place, however the problem I have is that I (and I think most knowledge workers) want an integrated RSS experience.

The chicken and egg situation is a big problem, putting the brakes on what should be relatively easy adoption of an enabling technology.

But I think there is also another aspect of this. RSS is raising its head as part of the conversations going on around social software adoption within the enterprise. This is not necessarily a bad thing, syndicated content is certainly key to these tools and their success. But why are RSS and ATOM not been given more attention outside this context, as part of more strategic thinking?

There is a lot more they can be used for than just blog feeds!

Link: ChiefTech: Why aren’t we getting enterprise RSS yet?

James, I tried posting this in a shorter version as a comment on your blog, but having problems, any ideas?

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Moved feeds to Feedburner

Finally got around to signing up to Feedburner, and moving my feeds, it was something I had been meaning to do for a while.

In the end it was a painful process, with a plugin doing the magic on the WordPress end.

So, to my faithful reader, please feel free to re-syndicate my content again via the new feed!

Here are the links:

Many thanks, and apologies for the inconvenience!

Blogged with Flock

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