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Looking for ROI?
The existence of our EMC blogging corps was probably worth tens of millions of dollars for this one event, and achieved a level of impact that couldn't be done even if we could have spent all that money.
How Did This Come To Be?
Easy.
We thought having a cadre of effective external bloggers was damn important, and we invested in getting what we thought we needed.
links for 2008-11-14
Written by:Simon Scullion
Question everything. Reinventor. Sailor. Newbie Triathlete. Dad. Chief of Transformation @ Zapiens
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